Showing posts with label corporations. Show all posts
Showing posts with label corporations. Show all posts

Wednesday, March 7, 2018

Trump Trade Wars A Perfect Smokescreen For A Market Crash

This article was originally published by Brandon Smith at Alt-Market.com



First, I would like to say that the timing of Donald Trump’s announcement on expansive trade tariffs is unusual if not impeccable. I say this only IF Trump’s plan was to benefit establishment globalists by giving them perfect cover for their continued demolition of the market bubbles that they have engineered since the crash of 2008.


If this was not his plan, then I am a bit bewildered by what he hopes to accomplish. It is certainly not the end of trade deficits and the return of American industry. But let’s explore the situation for a moment…


Trump is in my view a modern day Herbert Hoover. One of Hoover’s first actions as president in response to the crash of 1929 was to support increased tax cuts, primarily for corporations (this was then followed in 1932 by extensive tax increases in the midst of the depression, so let’s see what Trump does in the next couple of years).  Then, he instituted tariffs through the Smoot-Hawley Act. His hyperfocus on massive infrastructure spending resulted in U.S. debt expansion and did nothing to dig the U.S. out of its unemployment abyss. In fact, infrastructure projects like the Hoover Dam, which were launched in 1931, were not paid off for over 50 years. Hoover oversaw the beginning of the Great Depression and ended up as a single-term Republican president who paved the way socially for Franklin D. Roosevelt, an essential communist and perhaps the worst president in American history.


This is not to say Hoover was responsible for the Great Depression. That distinction goes to the Federal Reserve, which had artificially lowered interest rates and then suddenly raised them going into the economic downturn causing an aggressive bubble implosion (just like the central bank is doing right now). But Hoover did actually aid the Fed in their undermining of economic stability by pursuing policies which were poorly timed.


I’m hitting readers with all of this because I am growing rather tired of the contingent of Trump apologists in the liberty movement scrambling to defend every single Trump action no matter how illogical. These people should know better. Sorry, but Trump is not “playing 4D chess” against the globalists. His primary actions have only served so far to create a useful distraction away from the globalists.


The disturbing key to all of this is the fact that many of Trump’s policies are things that I and many others have argued for in the past. The problem is, he is implementing them out of order and with bad timing, which will only make such policies appear destructive in the end, rather than constructive.


In terms of the implementation of tariffs, the people who are defending this action at this time do not seem to understand the basics of international trade. Tariffs can only be enacted from a position of economic strength and resource development. This strength comes from internal self-sufficiency in production; meaning, in order for the U.S. to force a trade balance (which is what tariffs are supposed to do) the U.S. must have a strong industrial base and MUST be capable of producing most if not all necessary goods and goods in broad demand.


The fact is, U.S. manufacturing has been utterly outsourced by the very corporations Trump just gave a 10% tax cut to, and rebuilding that industrial base would take decades. Why? Because there are no incentives for corporations to bring manufacturing back.


As I already stated, Trump is instituting potentially solid policies but he is doing so out of order. Tax cuts for corporations should have been enacted only as an incentive for manufacturing jobs to be returned to America. Instead, corporations got tax cuts for absolutely nothing. And will those tax cuts go towards more jobs or innovation? Nope. They will be going to pay off unprecedented corporate debts, and stock buybacks, most of which were accrued through borrowing from the Federal Reserve.


Will this stock buyback bonanza even generate new highs in the Dow? Probably not. But I’ll explain why that is later.


If Trump had given tax incentives for corporations to bring manufacturing back into the U.S., and then given those corporations a few years to make the shift, only then would tariffs have been an effective action. But as the situation stands now, we have minimal tangible production in this country, and, historic debts held by the same overseas competitors that Trump is now seeking to “teach a lesson.”


Debt is the next issue which needs to be addressed before tariffs can ever be implemented in a practical way. In terms of national debt, rather than setting up a plan to reduce U.S. debt expenditures, Trump is increasing debt by reducing taxes while at the same time increasing spending. Trump did not take a hard stand on the debt ceiling debate as he originally claimed he would, and so, the debt train continues unabated.


Who is going to purchase this debt, I wonder? Over the past several years the largest buyer of U.S. treasury debt was the Federal Reserve through fiat money creation. Now, the Fed has tapered quantitative easing and is dumping their balance sheet at a rate faster than anyone expected. The Fed is pulling the plug on its artificial support of the economy.


The next largest buyers are major foreign central banks in countries like China, Japan and to some extent the supranational EU. If the debt buyers of last resort are now the very same countries Trump is seeking to enact tariffs over, how do you think this little theater will end? Yes, with a dump of U.S. treasury bonds and perhaps the dollar as world reserve by those nations.


But what about the U.S. consumer? Isn’t the consumer market in America so enticing that nations like China would “never dare” dump U.S. debt or the dollar? No, not really. If we are talking about a trade “war,” then a country like China, which has a vast manufacturing base and which has also been building up its own domestic consumer market, would be willing to make the sacrifice. America would be hurt far more by the threat of debt default and the loss of the dollar’s international buying power than China ever would be by the loss of American consumers. With tariffs being implemented, they may lose the American consumer anyway.


Our retail market is hardly as appetizing as it was 10 years ago given the decade of drudgery Americans have endured, with the largest number ever of working age citizens no longer participating in the jobs market, as well as real worker wages in continued decline while the American consumer is now more indebted than at any other time in history.


All of these negative effects are weighing down our economy while the Federal Reserve is quickly deflating the fraudulent markets that the establishment used during the Obama administration to argue that America was “in recovery.” Of course, alternative economists have known since the beginning that this was a lie, and that the only thing propping up the economy and stock markets was central bank manipulation.


The Fed under Jerome Powell has made it crystal clear that they WILL be raising interest rates and cutting the Fed balance sheet, perhaps more than their dot plots had indicated in the past. Without low rates and a steadily rising balance sheet we have already seen the results. Stocks in particular have gone crazy compared to the past few years, dumping nearly 10% one week, spiking about half that the next week. One thing is certain, the supposedly endless bull market induced by the Fed years ago is now over. Stocks are in heart attack mode.


It is no coincidence that the first two times the Fed reduced its balance sheet the Dow plunged over 1,000 points. The latest dump of $23 billion at the end of February resulted in a drop of around 1,500 points. It is too early in this process to know what the trend will be, but it seems to me that stocks are being steam valved down every month. With a marked decline just after a balance sheet dump, followed by a less impressive dead cat bounce the week after.


In the meantime, Trump’s “trade war” is now being blamed in the mainstream for the decline in stocks that the Fed is actually responsible for. As I have always said, Trump is the ideal scapegoat for the inevitable economic crisis the central bankers have staged. Trump’s tariffs might exacerbate the problem, just as Hoover’s policies did in the beginning of the Great Depression, but the blame rests squarely on the Federal Reserve and central banks around the world. Will the average person understand this dynamic once the dust settles on our financial system? Probably not.


So, to summarize, while Trump has indeed set in motion policies that conservatives in general tend to approve of, he has done so in an impractical way that will ultimately be blamed for a market crash the Fed created. If conservative ideals such as limited government and sovereign trade protection get the blame for an unprecedented economic crisis then this could sabotage conservatism for generations to come. If elections are still even a factor as this crisis unfolds, the chances of the public accepting a socialistic nightmare regime after Trump exits the White House are high. And, the banking elites that conjured the whole mess will escape once again without any punishment.


The question we must ask is this – Is Trump aware that his policies are creating a perfect distraction for those same banking elites? I believe we will know for certain the answer to that before 2018 is over.


***


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You can contact Brandon Smith at: brandon@alt-market.com


After 8 long years of ultra-loose monetary policy from the Federal Reserve, it’s no secret that inflation is primed to soar. If your IRA or 401(k) is exposed to this threat, it’s critical to act now! That’s why thousands of Americans are moving their retirement into a Gold IRA. Learn how you can too with a free info kit on gold from Birch Gold Group. It reveals the little-known IRS Tax Law to move your IRA or 401(k) into gold. Click here to get your free Info Kit on Gold.

Monday, January 29, 2018

Home Depot Co-Founder To Democrats: ‘You Don’t Have Any Brains’

marcus


Home Depot’s co-founder Bernie Marcus took a shot at Democrats during an interview with Fox News on Saturday. Marcus attacked Democrats for their lack of understanding the basic fundamentals of economics.


But let’s be real first.  If socialists understood even a microscopic amount of economics, they wouldn’t be socialists and ridiculous things like Oregon voters literally voting themselves a tax increase (on healthcare insurance policies and hospitals, nonetheless) would never happen.  Democrats bank on emotions without any regards to facts or evidence. Now that we’ve gotten that out of the way, it’s easy to see why Marcus said Democrats “don’t have any brains.”



Democrats, use your stupid brains. You don’t have any brains and don’t understand what happens,” Marcus said on Fox News on Saturday. “This is not going to turn overnight. Corporations are not going to open 14 buildings overnight. Come on, give me a break, you’ve got to use your brains,” he said, referring to improvements in the economy.  According to The Hill, Republicans have said the recently passed GOP tax plan is helping the middle class, pointing to bonus announcements from companies such as Home Depot.


The home improvement retailer announced last week it would be doling out $1,000 bonuses for employees who have worked at Home Depot at least 20 years. Hourly employees who have worked for the retailer less than two years can expect a $200 bonus. Workers who have been at the company for 10 years to 14 years will get $400. Meanwhile, Democrats keep arguing that tax breaks only help the wealthy and corporations.


Representative Debbie Wasserman-Schultz, a Democrat from Florida, came under fire after she downplayed the $1,000 bonuses a number of companies have announced.  “I’m not sure that $1,000 — which is taxed, taxable — goes very far for almost anyone,” she said. So what she’s saying is taxation is theft? The government is stealing part of their rightly earned bonuses? That’s what we heard…


Hopefully, the left will get it together.  They look like toddlers throwing a tantrum because they don’t understand the simplest of economic math.  How on earth did a group of elitists convince their followers that the government stealing from people is a good thing?  It just goes to show how powerful propaganda can be.


preppers-blueprint

Tuesday, November 21, 2017

The Great Retirement Con

This report was originally published by Adam Taggart at PeakProsperity


uncle-sam-retirement


The Origins Of The Retirement Plan


Back during the Revolutionary War, the Continental Congress promised a monthly lifetime income to soldiers who fought and survived the conflict. This guaranteed income stream, called a “pension”, was again offered to soldiers in the Civil War and every American war since.


Since then, similar pension promises funded from public coffers expanded to cover retirees from other branches of government. States and cities followed suit — extending pensions to all sorts of municipal workers ranging from policemen to politicians, teachers to trash collectors.


A pension is what’s referred to as a defined benefit plan. The payout promised a worker upon retirement is guaranteed up front according to a formula, typically dependent on salary size and years of employment.


Understandably, workers appreciated the security and dependability offered by pensions. So, as a means to attract skilled talent, the private sector started offering them, too.


The first corporate pension was offered by the American Express Company in 1875. By the 1960s, half of all employees in the private sector were covered by a pension plan.


Off-loading Of Retirement Risk By Corporations


Once pensions had become commonplace, they were much less effective as an incentive to lure top talent. They started to feel like burdensome cost centers to companies.


As America’s corporations grew and their veteran employees started hitting retirement age, the amount of funding required to meet current and future pension funding obligations became huge. And it kept growing. Remember, the Baby Boomer generation, the largest ever by far in US history, was just entering the workforce by the 1960s.


Companies were eager to get this expanding liability off of their backs. And the more poorly-capitalized firms started defaulting on their pensions, stiffing those who had loyally worked for them.


So, it’s little surprise that the 1970s and ’80s saw the introduction of personal retirement savings plans. The Individual Retirement Arrangement (IRA) was formed by the Employee Retirement Income Security Act (ERISA) in 1974. And the first 401k plan was created in 1980.


These savings vehicles are defined contribution plans. The future payout of the plan is variable (i.e., unknown today), and will be largely a function of how much of their income the worker directs into the fund over their career, as well as the market return on the fund’s investments.


Touted as a revolutionary improvement for the worker, these plans promised to give the individual power over his/her own financial destiny. No longer would it be dictated by their employer.


Your company doesn’t offer a pension? No worries: open an IRA and create your own personal pension fund.


Afraid your employer might mismanage your pension fund? A 401k removes that risk. You decide how your retirement money is invested.


Want to retire sooner? Just increase the percent of your annual income contributions.


All this sounded pretty good to workers. But it sounded GREAT to their employers.


Why? Because it transferred the burden of retirement funding away from the company and onto its employees. It allowed for the removal of a massive and fast-growing liability off of the corporate balance sheet, and materially improved the outlook for future earnings and cash flow.


As you would expect given this, corporate America moved swiftly over the next several decades to cap pension participation and transition to defined contribution plans.


The table below shows how vigorously pensions (green) have disappeared since the introduction of IRAs and 401ks (red):



(Source)


So, to recap: 40 years ago, a grand experiment was embarked upon. One that promised US workers: Using these new defined contribution vehicles, you’ll be better off when you reach retirement age.


Which raises a simple but very important question: How have things worked out?


The Ugly Aftermath


America The Broke


Well, things haven’t worked out too well.


Three decades later, what we’re realizing is that this shift from dedicated-contribution pension plans to voluntary private savings was a grand experiment with no assurances. Corporations definitely benefited, as they could redeploy capital to expansion or bottom line profits. But employees? The data certainly seems to show that the experiment did not take human nature into account enough – specifically, the fact that just because people have the option to save money for later use doesn’t mean that they actually will.


First off, not every American worker (by far) is offered a 401k or similar retirement plan through work. But of those that are, 21% choose not to participate (source).


As a result, 1 in 4 of those aged 45-64 and 22% of those 65+ have $0 in retirement savings (source). Forty-nine percent of American adults of all ages aren’t saving anything for retirement.


In 2016, the Economic Policy Institute published an excellent chartbook titled The State Of American Retirement (for those inclined to review the full set of charts on their website, it’s well worth the time). The EPI’s main conclusion from their analysis is that the switchover of the US workforce from defined-benefit pension plans to self-directed retirement savings vehicles (e..g, 401Ks and IRAs) has resulted in a sizeable drop in retirement preparedness. Retirement wealth has not grown fast enough to keep pace with our aging population.


The stats illustrated by the EPI’s charts are frightening on a mean, or average, level. For instance, for all workers 32-61, the average amount saved for retirement is less than $100,000. That’s not much to live on in the last decades of your twilight years. And that average savings is actually lower than it was back in 2007, showing that households have still yet to fully recover the wealth lost during the Great Recession.


But mean numbers are skewed by the outliers. In this case, the multi-$million households are bringing up the average pretty dramatically, making things look better than they really are. It’s when we look at the median figures that things get truly scary:




Nearly half of families have no retirement account savings at all. That makes median (50th percentile) values low for all age groups, ranging from $480 for families in their mid-30s to $17,000 for families approaching retirement in 2013. For most age groups, median account balances in 2013 were less than half their pre-recession peak and lower than at the start of the new millennium. (Source)



The 50th percentile household aged 56-61 has only $17,000 to retire on. That’s dangerously close to the Federal poverty level income for a family of two for just a single year.


Most planners advise saving enough before retirement to maintain annual living expenses at about 70-80% of what they were during one’s income-earning years. Medicare out-of-pocket costs alone are expected to be between $240,000 and $430,000 over retirement for a 65-year-old couple retiring today.


The gap between retirement savings and living costs in one’s later years is pretty staggering:


  • Nearly 83% of retired households have less saved than Medicare costs alone will consume.

  • One-third of retired households are entirely dependent on Social Security. On average, that’s only $1,230 per month – a hard income to live on. (source)

  • 34 percent of older Americans depend on credit cards to pay for basic living expenses such as mortgage payments, groceries, and utilities. (source)

As for Medicare, the out-of-pocket costs could easily soar over retirement. The Wall Street Journal reports that the current estimate of Medicare’s unfunded liability now tops $42 Trillion. Such a mind-boggling gap makes it highly likely that current retirees will not receive all of the entitlements they are being promised.


And the denial being shown by baby boomers entering retirement is frightening. Many simply plan to work longer before retiring, with a growing percentage saying they plan to work “forever”.


But the data shows that declining health gives older Americans no choice but to leave the work force eventually, whether they want to or not. Years of surveys by the Employment Benefit Research Institute show that fully half of current retirees had to leave the work force sooner than desired due to health problems, disability, or layoffs.


Add to this the nefarious impact of the Federal Reserve’s prolonged 0% interest rate policy, which has made it extremely hard for retirees with fixed-income investments to generate a meaningful income from them.


The number of Americans aged 65 years and older is projected to more than double in the next 40 years:



Will the remaining body of active workers be able to support this tsunami of underfunded seniors? Don’t bet on it.


Especially since their retirement savings prospects are even more dim. With long-stagnant real wages and punishing price inflation in the cost of living, Generation X and Millennials are hard-pressed to put money away for their twilight years:



(Source)


Public Pensions: Broken Promises


And for those “lucky” folks expecting to enjoy a public pension, there’s a lot of uncertainty as to whether they’re going to receive all they’ve been promised.


Due to underfunded contributions, years of portfolio under-performance due to the Federal Reserve’s 0% interest rate policy, poor fund management, and other reasons, many of the federal and state pensions are woefully under-captialized. The below chart from former Dallas Fed advisor Danielle DiMartino-Booth shows how the total sum of unfunded public pension obligations exploded from $292 billion in 2007 to $1.9 trillion by the end of 2016:



(Source)


And the daily headlines of failing state and local pension funds (IllinoisKentuckyNew JerseyDallasProvidence — to name but a few) show that the problem is metastasizing across the nation at an accelerating rate.


Affording Your Future


The bottom line when it comes to retirement is that you’re on your own. The vehicles and the promises you’ve been given are proving woefully insufficient to fund the “retirement” dream you’ve been sold your whole life.


That’s the bad news.


But the good news is that the dream is still attainable. There are strategies and behaviors that, if adopted now, will make it much more likely for you to be able to afford to retire — and in a way you can enjoy.


In Part 2: Success Strategies For Retirement, we detail out these best practices for a solvent retirement, including providing 14 specific action steps you can start taking right now in your life that will materially improve your odds of enjoying your later years with grace.


For far too many Americans, “retirement” will remain a perpetual myth. Don’t let that happen to you.


Click here to read Part 2 of this report (free executive summary, enrollment required for full access)

Tuesday, October 31, 2017

Corporatocratic Surveillance Just Got One Step More Invasive

Corporatocratic Surveillance Just Got One Step More Invasive | corporatocratic-surveillance-amazon-key | Corporate Takeover Science & Technology Sleuth Journal Special Interests Surveillance

Corporatocratic surveillance has taken another creepy step with the introduction of Amazon Key. Like Walmart, Amazon wants access to your front door lock. Image credit: Amazon


Corporatocratic surveillance (i.e. the broad spread surveillance of the public by the corporatocracy) has become even more creepy and invasive with the advent of new programs by Amazon and Walmart which allow these corporations to enter your home when you are not there. That’s right: Amazon is rolling out a new program called Amazon Key which will launch on November 8th, 2017. Amazon wants you to not only set up equipment to monitor yourself and your home, but also to pay $250 for their kit which includes an Amazon security camera (the Cloud Cam) and a “smart” lock for the privilege of doing so. This is an obvious continuation of the smart deception and smart invasion. As usual, this corporatocratic surveillance is being sold as trendy, useful and convenient; none of the grave privacy concerns of literally handing over the keys of your house or apartment to giant corporations are addressed.


Amazon Key: Amazon Wants Access to Your Front Door Lock


The Amazon Key system is quite a staggering leap forward in corporatocratic surveillance. Amazon literally wants to be able to send in its agents through your front door without you being there. More than that, it wants to set up a system (on its servers, of course) where you can remotely open the door for anyone, even if they don’t want work for Amazon, e.g. house cleaners, pet sitters and dog walkers. This means Amazon gets all the footage of the inside of your house. This article explains how it works:


“You order something for delivery and click the “in-home” shipping option. When the delivery driver arrives, Amazon verifies the address and delivery time and allows him or her into your home. You can watch from your phone as the camera records the whole thing. Amazon says the delivery driver will not be given an access code or key. The service isn’t just for deliveries. Amazon says you can also use it to let family and friends into your house when you’re not home. And it will work for certain services like home cleaners, pet sitters and dog walkers.


Amazon Key will be available in 37 U.S. cities to start, and Amazon says it will add more.”


Amazon is not the only corporate behemoth to begin such programs of remote delivery access. Walmart has also been testing a service that allows a delivery driver from the startup Deliv into your home (mostly for groceries) by teaming up with smart lock business August Home. The Walmart agent gets a one-time passcode for a smart lock and access to your fridge; as with Amazon Key, you are allowed to watch the delivery agent on your smartphone via the security cameras you installed in your home.



Corporatocratic Surveillance Just Got One Step More Invasive | corporatocratic-surveillance-living-room | Corporate Takeover Science & Technology Sleuth Journal Special Interests Surveillance

Want corporatocratic surveillance in your living room?



Corporatocratic Surveillance: The Future of Online Shopping?


If you think this is just some kind of side experiment, think again. This is the future of delivery as planned out by big online retailers, as this article states:


“The move, in the works for more than a year, may help Amazon capture sales from shoppers who could not make it home to receive an order in person, and did not want the package stolen from their doorstep. It also signals Amazon’s ambitions in the growing market for home security devices, where Alphabet’s Nest Labs … competes.


“This is not an experiment for us,” said Peter Larsen, Amazon vice president of delivery technology, in an interview. “This is a core part of the Amazon shopping experience from this point forward.”



It is unclear if such protections will persuade customers that the service is safe to use. Larsen said theft was “not something that happens in practice,” based on early tests of the Amazon Key program. He added that if a problem arises, “You can call customer service, file a claim and Amazon will work with you to make sure it’s right,” reimbursing customers in some cases.”



Corporatocratic Surveillance Just Got One Step More Invasive | corporatocratic-surveillance-home | Corporate Takeover Science & Technology Sleuth Journal Special Interests Surveillance

Will you willingly set up surveillance cameras inside your front door, just so you can have the convenience of Amazon Key?



Frogs in the Boiling Pot: Will You Hand Over Control?


Amazon, Walmart, Google, Facebook and others are already inside your home in many ways. If you have Echo, Siri, Alexa or any other gadgets, they are listening in on your calls. In a recent Activist Post article, Nicholas West revealed how many smart devices have already snitched on they owners by automatically calling 9/11 or some kind of law enforcement agency without the owner’s knowledge or consent. The owners were later arrested, charged and in some cases fined and imprisoned. Staggeringly, the evidence was deemed admissible in court by various judges, which is a full frontal onslaught against the 1st, 4th and 5th amendments to the US Constitution.


Each and every time these retail/tech giants roll out new programs, our privacy and freedom is diminished, step and step. We have well passed the point of saturation with convenience. Now it’s just convenience for convenience’s sake. Do the risks of allowing unknown people and giant corporations access to your living room and kitchen outweigh the possibility your package may get wet or swiped? What if the courier accidentally lets your pets out? What if your pets attack the courier? What about thieves who are able capitalize on this access to break and enter? What about opportunistic thieves who see an opening into someone else’s home? What happens if the courier gets injured during the delivery? Who is liable? What happens if the courier breaks and steals something of yours?


Why Do They Want Access?


Have you asked yourself: why do Amazon, Walmart and the whole corporatocracy wants such reach into your lives, that they literally want the keys to your home? Is it because they truly want to serve you and make life easy? Or is something else afoot here?


 


Sources:


*http://fortune.com/2017/10/25/amazon-key-delivery-packages/


*http://money.cnn.com/2017/10/25/technology/business/amazon-key-delivery/index.html


*https://www.activistpost.com/2017/10/smart-devices-are-snitching-on-owners-and-rewriting-the-criminal-justice-system.html


The post Corporatocratic Surveillance Just Got One Step More Invasive appeared first on The Sleuth Journal.

Tuesday, October 24, 2017

Welcome to the Age of Fury: “This Simmering Anger of the Populace Is Going to Start Boiling Over”

This article was originally published by Chris Martenson at PeakProsperity.com


fire-angry


Are You Infuriated Yet?


by Chris Martenson


More and more, I’m encountering people who are simply infuriated with how our “leaders” are running (or to put it more accurately, ruining) things right now. And I share that fury.


It’s perfectly normal human response to be infuriated when an outside agent hurts you, especially if the pain seems unnecessary, illogical or random.


Imagine if your neighbor enjoyed setting off loud explosives at all hours of the day and night. Or if he had a habit of tailgating and brake-checking you every time he saw your car on the road. You’d been well within your rights to be infuriated.


Or to use a much more common example from the real world : When your politicians repeatedly pass laws that hurt you in favor of large corporations — that, too, is infuriating. Especially if those actions run directly counter to their campaign promises.


There’s a lot of be infuriated about in the world today, so go ahead and embrace your rage. By doing so, you’ll be in a better mindset to understand things like Brexit, Catalonia, and Trump, each of which is a reflection of the fury of your fellow citizens, who are finally waking up to the fact that they’ve been victims for too long.


An easy prediction to make is that this simmering anger of the populace is going to start boiling over more violently in the coming years. Welcome to the Age of Fury.


‘Over The Top’ Dumb


Do you ever get the sense that, as a society, we’re being dangerously reckless? Perhaps so dumb that we might not recover from the repercussions of our stupidity for many generations, if ever?


There are economic and financial idiocies in motion that are, by themselves, unsolvable predicaments without a peaceful solution. But when combined with resource depletion and declining net energy, they’re positively intractable.


Take for example the hundreds of trillions of dollars-worth of underfunded entitlement and pension promises. Those promises cannot be kept and they cannot be paid. Everybody with a basic comprehension of math can conclude as such.


Yet we continue to operate as if the opposite were true. We comfort ourselves that, somehow, all the promised future payouts will be made in full — even though the funds are insolvent, their returns are much lower than the actuarial projections require, and payout demand mercilessly rises each year.


Spoiler alert: This isn’t some future disaster lying in wait. It’s unfolding right now.


Take these headlines spanning the past several years:


When it comes to broken retirement promises, the future is now. It will be with us for a very long time.


Why? Because the math simply doesn’t work. It’s broken, it’s been broken for a long time. You can’t put too little in the piggy bank at the start, then raid it over time, and still expect to have enough at the end.


And yet we, as a society, have preferred to pretend as if that weren’t the case. Which, it turns out, was a terrible “strategy.”


But if you think that’s bad, you’re going to positively hate this chart:


S&P 500 chart


The pension liabilities now blowing up are contained within the thin green smear in the middle of this chart. Think on the nation’s inability to handle that single crisis, and now reflect on how overwhelmed it’s going to be by the far larger predicaments that lie elsewhere on the chart.


The Infuriating Plunder-fest That Is Health Care


The Medicare liabilities (the orange and largest band on the above chart) are immense, and will only become more so as our largest demographic, the baby boomers, further ages. But they become especially infuriating when seen in the larger context of the racketeering that drives the health care system in the United States.


Instead of doing anything constructive about the high number of IOUs building up within Medicare, Washington DC politicians are sidestepping the most obvious elements that contribute the most to the problem. Enormously wasteful, the “healthcare” system is entirely out of control and spiraling deeper into an abyss that threatens to literally destroy the most productive segment of the US social structure: the middle and upper middle classes.


That should be a topic of serious discussion in the halls of power. But none is being had.


Literally each day brings worse news on the skyrocketing costs of healthcare. But, as with most topics, the media mostly focuses on the symptoms (prices) rather than the causes of the issue.


The real culprits here are the insurance cartel and a hospital system that has the most unfair, incomprehensible, and inhumane billing process ever devised. One easy to grasp feature of both the insurance companies and conspire to pay the executives far more than they actually deserve or are truly worth.


Health care premiums for 2018 set to go up by as much as 50 percent


Oct 5, 2017


Several states have announced rates for health insurance premiums on the Obamacare exchanges for 2018. Topping the list is Georgia, with rates that are 57 percent higher than last year, while Florida said some premiums will be 45 percent higher.


Among the reasons for these increases is the uncertainty about the future of the Affordable Care Act. President Donald Trump has vowed to repeal and replace the health care law, which was passed under his predecessor President Barack Obama.


Insurers are raising premiums in the face of repeated threats from President Trump to stop funding so-called cost-sharing reductions, payments to insurers that cover out-of-pocket costs for some low-income consumers. Trump previously referred to these payments as “bailouts” for insurance companies and threatened to stop making the payments so as to “let Obamacare implode”. (Source)


That’s the story the health insurers are going with: they have to raise rates because they’re uncertain whether they will get AS MUCH LOOT under the new rules being considered as they did under the utterly disastrous Obamacare provisions.


How much loot are we talking about? Look at this chart of the stock price of United Healthcare (UNH) since the passage of the Affordable Care Act (aka Obamacare):


S&P 500 chart


If this chart showing massive near-4x gains in just 5 years, coupled with your steep annual premium increases, doesn’t infuriate you, you are just not getting it.


Even if your employer pays for your health care (somewhat obscuring the true impact of premium increases), the cost to you is fewer and lower pay increases, as well as steady yearly reductions in covered services along with higher co-pays and deductible amounts.


Still not infuriated? Ok, maybe this will do the trick. Here how much executive compensation at the major insurers was last year:


S&P 500 chart


(Source)


The average family health care insurance premium in 2016 was $18,764, meaning that Mark Bertolini from Aetna alone required 100% of the premiums from more than 2,200 families just to pay him in 2016. Of course, the “C-suite” of these health care insurers are loaded with other high-paid parasites who are just as busy gouging the young and old alike.


This is a complete travesty and joke. Congress and the Senate, sitting on their deservedly low approval ratings, pretend they cannot do anything about it. Too complicated they say. Bullshit I say. Go after the obscene pay packages and profits of the insurance industry as a first matter of business. Then make it a crime for hospitals to bill people differently for the exact same services.


That’s a no-brainer. Can you imagine if your mechanic had a secret pricing formula for every customer that was, literally, based on their maximum ability to pay? Nobody would stand for it, it’s disgusting that we tolerate this when it comes to something as vital and necessary as our health and even lives.


Fury, not tolerance, is what’s needed now.


Conclusion (to Part 1)


The future has arrived. The pension losses are here and just getting started and the future will have a lot more of those sorts of broken promises.


The health care insurance crisis has been with us for 20 years or so now and Obamacare just put some extra accelerant on that fire, which is now consuming middle class households by the tens of thousands.


Both the pension and health care crises are infuriating and self-inflicted wounds. We could have avoided them by making wiser choices in the past. We didn’t. We could limit their damage by making better choices today. We almost assuredly won’t.


Current conversations and proposals are thinly disguised sleight-of-hand movements whose purpose is to deflect attention from the thefts underway. Anybody who studies the system and its math comes to the same conclusion: the corporations have all the power and they are misusing it for private gain.


Why there aren’t more politicians willing to call a spade a spade and actually protect their constituents is a real mystery. But the next wave of populist candidates certainly won’t be. People are sick and tired of being asked to give more and more while corporations and wealthy elites keep taking more and more.


It’s simply infuriating.


But that’s not the worst of it. The mistakes we are making right now in terms of energy policy and ecological destruction are far more dangerous to your personal health, liberty and future prospects than a simple market crash.


In Part 2: It’s Time For Action, we uncover the hidden downside risks in today’s financial markets and explain how, as destructive as a coming market crash will be, the longer-term damage to society and risks to your well-being are rooted in the potential breakdown of the systems we depend on to live.


As with pensions and health care, we are pursuing similar dangerously misguided policies in our farming & food systems, extraction of industrial resources, and ecological management — to name just a few.


There’s an appropriate time for fury. And that time is now — provided we use the anger to spur us into constructive action. Get your fury on.


Click here to read Part 2 of this report (free executive summary, enrollment required for full access)

Thursday, September 28, 2017

Mind Hack — How Corporations Took Over Our Bodies and Brains (VIDEO)


The science is in: Processed food is addictive, can make you extremely unhappy and will prematurely kill you. How did this happen? And how have food manufacturers been able to deceive the world about these facts? Dr. Robert Lustig has written a new book, “The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains,” in which he explains how and why this occurred.


He is perhaps most well-known for his brilliant research into sugar and obesity, and his previous book, “Fat Chance: Beating the Odds Against Sugar, Processed Food, Obesity and Disease,” was a New York Times Best Seller. Lustig is an emeritus professor of pediatrics in the division of endocrinology at the University of California, San Francisco, and a member of the Institute for Health Policy Studies. Since the last time I interviewed him, he’s also completed a master’s in public health law.



The Genesis of ‘Hacking of the American Mind’


The motivation for “The Hacking of the American Mind” began some 30 years ago, while still a postdoctoral fellow in neuroscience at Rockefeller University. There, he learned about the interaction between dopamine and serotonin in the brain. At the time, only basic correlational data existed, but there appeared to be a very specific interaction going on between these two neurochemicals.



“As I was researching the data for ‘Fat Chance,’ four years ago, it became very clear that the data had come in on the role of diet and behavioral health,” Lustig says. “In addition, we also now had neuroimaging studies. I realized everything was falling into place — that this issue, dopamine and serotonin, was actually at the core of what had now become our depression and opiate crises.




At the same time, I was giving Psychiatry Grand Rounds at a U.S. medical school in 2014. The woman who ran their outpatient treatment program took me on a tour of their facility. She was a recovered addict herself. She said something to me that was so jarring. She said, ‘When I was shooting up, I was happy. What my new life has brought me is pleasure.’




I thought to myself, ‘That’s wrong. That’s exactly turned around.’ But I didn’t say anything to her. I went home and talked to some psychiatry friends. They said, ‘Oh yeah, a lot of people seem to get addicted with this concept in mind.’ I said, ‘Well, there’s a book there.’ That was the genesis of this book.”



Why Processed Food Diets Fuel Depression



Tryptophan, which is the precursor for serotonin, is one of the rarest amino acids in our diet. But it’s a mistake to think the answer to depression is as simple as taking tryptophan to boost serotonin. The reason for this is because most of the tryptophan is converted to serotonin in your gut, and it does not freely travel into your brain. Lustig explains:



“Tryptophan is the only amino acid that can be converted into serotonin. Tryptophan is the rarest amino acid in our diet. Eggs have the most. Certain poultry and other avian species have some [tryptophan]. There’s very little in vegetables. Obviously, carbohydrates have virtually no tryptophan whatsoever.




It’s actually pretty hard to get tryptophan into your body to start with. Take processed food on top of that, then it’s even harder because it tends to be tryptophan-depleted. [Moreover], 99.9 percent of the tryptophan you ingest either gets turned into serotonin in the gut for your gut’s purposes, or it goes into your platelets to help your platelets help you clot. [So] very little tryptophan actually gets to the brain.




Top that off with the fact that tryptophan has to share an amino acid transporter with two relatively common amino acids: phenylalanine and tyrosine, which, by the way, are the precursors for dopamine. You can see that the more processed food you eat, the more dopamine you will make because you will have the precursors for that.




They will actually crowd out the ability to get tryptophan across the blood-brain barrier … Yet, serotonin is the nidus of contentment, of happiness. It explains why diet is so problematic … “



Face-to-Face Interaction Has Neurochemical Effects


Many try to bolster their happiness through certain food choices, but this actually does not work, and Lustig provides compelling arguments that the foods you crave drive up dopamine and drive down serotonin. Rather, it’s experiences that make you happy. People can make you happy. You can make yourself happy. In his book, Lustig outlines a number of different strategies to become happier.


“Ultimately, the goal is [to increase] your serotonin,” he says. There are four ways to boost your serotonin, and they’re all free. They’re also things your grandmother likely told you to do. First and foremost is making human connections.



“Turns out that Facebook does not count as connection. When we’re talking about interpersonal connection, we’re talking about eye-to-eye,” Lustig says. “The facial emotions of the person you’re talking with activate a set of neurons in your brain called ‘mirror neurons,’ which are the drivers of empathy and specifically linked to serotonin.


To be able to generate a feeling of empathy, which ultimately turns into contentment/happiness, you actually have to connect. You can’t do it over the internet. You can’t have a connection with ‘anonymous.’ It just doesn’t work.”



On the contrary, social media generate dopamine, associated with pleasure, and hence can drive addiction. The main problem is that when dopamine goes up, serotonin goes down. So, online communication is actually a major causative factor of unhappiness.


Lustig also elaborates on how companies — both food manufacturers and electronics companies — capitalize on the biology of dopamine versus serotonin to get us addicted to their products. There’s even a book on this topic written by Nir Eyal, called, “Hooked: How to Build Habit-Forming Products.”


Dopamine Versus Serotonin


It’s important to realize that the dopamine (or reward-generating) pathway is the same no matter what your source of pleasure is. It can be a substance, such as nicotine, alcohol, heroin or junk food; or it can be behavior, such as internet surfing, shopping or pornography. The problem, in a nutshell, is that dopamine is an excitatory neurotransmitter, and in excess is neurotoxic.


When dopamine is released, and the neuron on the other side accepts the signal, it can damage that neuron.  Over time, excitatory neurotransmitters can cause cell death. To protect itself from damage, the postsynaptic neuron employs a self-protective mechanism — it downregulates its receptors.


By having fewer receptors, the dopamine cannot do as much damage. So, each time you get a “hit” or rush of dopamine, the number of receptors decrease. As a result, you need increasingly larger doses or “hits” to get the same rush. Eventually, you end up with tolerance, a state where even a large dose produces no effect. Once the neurons start to actually die off, you’re a full-blown addict.



“The point that you need to know is that it takes three weeks for the receptors to repopulate. The cravings can go on for upwards of a year when you’re addicted. This is a long-term process that sometimes requires medical intervention and medical management by physicians who understand addiction medicine,” Lustig says.



Serotonin, on the other hand, is not an excitatory neurotransmitter. When it acts on the serotonin-1a receptor (the “contentment” receptor), no damage occurs. Hence, happiness does not lead to addictive behavior. Keep in mind that dopamine downregulates serotonin, so it’s basically impossible to achieve happiness (related to serotonin) through pleasure-seeking behavior (related to dopamine).


One of the cheapest pleasures that stimulates dopamine is sugar. Many reach for sweet junk food when they feel down, thinking it’ll help them feel better, but neurochemical science reveals this simply cannot happen. Add the stress hormone cortisol to the mix, which downregulates the serotonin-1a receptor, and you have a recipe for both addiction and depression. “That’s what we’re seeing throughout all of civilized society, not just in America, but around the world,” Lustig says.


Other Serotonin Boosters


There are three other ways, besides connecting, that boost serotonin and happiness. The remaining three of the four Cs are:



1.Contribute: Meaning the act of contributing to something greater than yourself; making a contribution to society. “You can get happiness and contentment from your job, but there are certain criteria that have to be met,” Lustig says. “Most people, unfortunately, have a boss who is not contributing to their happiness. The workplace is not usually the best place to achieve meaningful contentment.”


2.CopeLack of sleep, insufficient exercise and multitasking are all causes of unhappiness. Sleep is extremely important for healthy serotonin production. Here, avoiding exposure to electronic screens is important, as blue light inhibits melatonin production, thereby making sleep more elusive. Electronics will also disrupt your sleep and deteriorate your health by exposing you to unnecessary microwaves, discussed in this recent article on depression.


3.Cook: If you cook, you’re likely going to increase your tryptophan, reduce your refined sugar intake and increase your omega-3 fats (anti-inflammatory) and fiber. Overall, this will result in improved gut health, which has tremendous impact on your mood and mental health.


“Numerous investigators … have shown that your gastrointestinal flora tell your brain what they want through signals that go through the bloodstream, and potentially even neural ones as well. If you do not feed your bacteria, you cannot get happy. Eating real food you prepare yourself is super important,” Lustig says.



Eating Real Food Helps Optimize Tryptophan and Other Vital Brain Nutrients


As mentioned, a big part of the happiness equation is to increase serotonin by optimizing tryptophan. However, the dilemma is that most of the serotonin produced in the gut is used there locally. It does not enter your brain. Lustig explains:



“There are many diversions for tryptophan away from the brain. It can be metabolized in the intestine itself. It can be metabolized in the platelets. It can be turned into kynurenine, which is a secondary metabolite in the liver. It may not be transported across the blood-brain barrier because of phenylalanine and tyrosine taking up the aromatic amino acid transporter.




In addition, of course, your serotonin neurons must be functional. There are things that will kill off serotonin neurons, including party drugs. For instance, MDMA, or Ecstasy, is a famous dopamine and serotonin killer … Once you’ve lost those serotonin neurons, it’s pretty hard to get any sort of happiness signal.”



So, how do you boost systemic tryptophan? One of the keys is to eat real food, and to make sure you include high-tryptophan foods, the highest of which is egg whites. You also need omega-3 fatty acids, especially DHA, which is a component of every cell in your body. More than 90 percent of the omega-3 fat found in brain tissue is DHA.



“Omega-3s are probably the single most beneficial thing you can put in your body. They are anti-inflammatory. They are anti-Alzheimer’s. They increase membrane fluidity. Therefore, they increase neuronal distensibility, which means it’s less likely that any given neuron will die,” Lustig says.




“The problem, of course, is that when we took the fat out of the food, we took ALL the fat out of the food. It’s been a real chore to get the medical cognoscenti to turn around on this. I do want to do a shoutout to the American Heart Association, because they have now debunked their long-standing cholesterol-fat hypothesis.




They now recognize that saturated fat was not the demon they made it out to be, and that there are seven classes of fats, and that you actually have to consume omega-3s. You have to consume monounsaturated fats. In fact, you do have to consume some saturated fat because it’s a major component of membranes.”



The Corporate Takeover


So, how have food companies contributed to the problems of food and drug addiction? According to Lustig, “If you look at the Supreme Court decisions that took place between the mid-’70s and mid-’80s, they took away individual rights and loaded up corporate rights in a very distinct fashion.” In his book, he describes four specific Supreme Court decisions, one of which basically deregulated corporate speech.


Corporations can say anything they want, whenever they want, regardless of whether it’s actually true. Our current epidemics of opioid and food addiction are outgrowths of corporate dishonesty.



“We are now seeing the advent of the post-truth society because of how the Supreme Court chipped away at our own individual rights,” Lustig says. “By doing so, corporations have affected our ability to experience pleasure and happiness. They’ve actually inserted propaganda into our limbic system, our reward generating system, so that we constantly seek reward at the expense of our own happiness.




This is why we currently live in the world we live in. The late political philosopher from Princeton, Sheldon Wolin, wrote a poignant book called ‘Democracy Incorporated: Managed Democracy and the Specter of Inverted Totalitarianism,’ [in which] he envisioned that corporations and government … would become one and the same.




If you look at what’s going on in the White House today, you can see that Wolin’s nightmare scenario has been realized. It’s fascism in the sense that we don’t seem to have a voice of our own. It’s not fascism in the sense that it’s corporations that’s told us what to do. It’s that we’ve basically abdicated our own responsibility for our own health and safety.”



The EatREAL Trust Mark


Speaking of living in a post-truth society, you might not realize there’s no regulation against restaurants blatantly lying about what they’re serving you. Larry Olmsted, in his book “Real Food/Fake Food: Why You Don’t Know What You’re Eating and What You Can Do About It,” addresses this. There are no consequences, no regulatory action, for lying to customers. The deception will only enrich them — until or unless they’re publicly outed and perhaps boycotted.


One way to protect your interests when eating out is to make sure the restaurant is affiliated with Responsible Epicurean and Agricultural Leadership, better known as EatREAL, a nonprofit Lustig helped create. It teaches restaurants what they “should be doing,” and provides a trust mark to the public — a green fork.


The High Cost of Added Sugar


Processed fructose, mostly in the form of corn syrup, has become a major contributor to the $3 trillion health care budget in the United States, and there’s clear data linking sugar consumption to de novo lipogenesis — a disease process associated with fat accumulation in the liver, causing insulin resistance, hyperinsulinemia, metabolic syndrome and associated diseases. That includes Type 2 diabetes, hypertension, lipid problems, cardiovascular disease, cancer and dementia.



“We have the mechanism by which this occurs. In fact, our paper in Gastroenterology1 demonstrates that if you take sugar out of the diet of children with metabolic syndrome and substitute starch — calorie for calorie exchange, glucose for fructose exchange with no change in calories … — in 10 days, you can reverse metabolic syndrome.




You can reverse the insulin resistance. You can reverse the liver fat. You can reverse the burden on the pancreas. Basically, all of the metabolic perturbations go away. This is the smoking gun,” Lustig says. “In addition, we have a paper in BMJ Open2 which models what could happen in terms of health care expenditures and disease rates if we reduced our sugar consumption by 20 percent, which is what taxes would do.




Or if we reduce sugar consumption by 50 percent (which is what the United States Department of Agriculture suggested we do), for nonalcoholic fatty liver disease alone … the United States, over the next 20 years, could save $103 billion, just on that disease alone. Ultimately, this is where the money goes. This is why health care will be defunct. This is why Medicare will be broke by the year 2026 …




We have to deal with health. Health is going down the tubes. There’s no amount of health care that can fix what’s wrong with our diet, unless we fix the diet first … The bottom line is we are in trouble. But you can’t fix a problem until you recognize what the problem is. This book, ‘The Hacking of the American Mind,’ demonstrates how the science, how the biology, ultimately has influenced not just our health, but in fact, our policy.”



More Information


In the past, people had a much better understanding of happiness and pleasure. Lustig’s book describes how these terms have been purposely conflated and confused by businesses and governments because it helped sales. To turn the trends of addiction around, you have to understand the difference between the two.



“So, what’s the difference between pleasure and happiness? There are seven differences: Pleasure is visceral; happiness is ethereal. Pleasure is short-term; happiness is long-term. Pleasure is usually achieved alone; happiness is usually achieved in social groupings. Pleasure is taking; happiness is giving. Pleasure can be achieved with substances; happiness cannot be achieved with substances.




The extremes of pleasure all lead to addiction, whereas there is no such thing as being addicted to happiness. Finally, pleasure is dopamine and happiness is serotonin.




Understanding the difference between the two is something, for some reason, that the American public just never got. We have to make them get it in order to turn this problem around. Academics don’t get it. Businesses don’t get it. The federal government certainly doesn’t get it. We have to make them get it. That’s why this book is so crucial.”



I couldn’t agree more, and “The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains” will certainly help you understand the distinction between dopamine, serotonin and the variables that help optimize these neurotransmitters. Most importantly, the way he explains it all has the power motivate healthy behavior.



“The bottom line is it’s about the science,” Lustig says. “There will be detractors who will say this is garbage. But the bottom line is there are 600 references to the primary literature to demonstrate that this is not gobbledygook. The science actually predicts the phenomena that we see and the society we’ve become.”



Sources and References



 

Mind Hack — How Corporations Took Over Our Bodies and Brains (VIDEO)


The science is in: Processed food is addictive, can make you extremely unhappy and will prematurely kill you. How did this happen? And how have food manufacturers been able to deceive the world about these facts? Dr. Robert Lustig has written a new book, “The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains,” in which he explains how and why this occurred.


He is perhaps most well-known for his brilliant research into sugar and obesity, and his previous book, “Fat Chance: Beating the Odds Against Sugar, Processed Food, Obesity and Disease,” was a New York Times Best Seller. Lustig is an emeritus professor of pediatrics in the division of endocrinology at the University of California, San Francisco, and a member of the Institute for Health Policy Studies. Since the last time I interviewed him, he’s also completed a master’s in public health law.



The Genesis of ‘Hacking of the American Mind’


The motivation for “The Hacking of the American Mind” began some 30 years ago, while still a postdoctoral fellow in neuroscience at Rockefeller University. There, he learned about the interaction between dopamine and serotonin in the brain. At the time, only basic correlational data existed, but there appeared to be a very specific interaction going on between these two neurochemicals.



“As I was researching the data for ‘Fat Chance,’ four years ago, it became very clear that the data had come in on the role of diet and behavioral health,” Lustig says. “In addition, we also now had neuroimaging studies. I realized everything was falling into place — that this issue, dopamine and serotonin, was actually at the core of what had now become our depression and opiate crises.




At the same time, I was giving Psychiatry Grand Rounds at a U.S. medical school in 2014. The woman who ran their outpatient treatment program took me on a tour of their facility. She was a recovered addict herself. She said something to me that was so jarring. She said, ‘When I was shooting up, I was happy. What my new life has brought me is pleasure.’




I thought to myself, ‘That’s wrong. That’s exactly turned around.’ But I didn’t say anything to her. I went home and talked to some psychiatry friends. They said, ‘Oh yeah, a lot of people seem to get addicted with this concept in mind.’ I said, ‘Well, there’s a book there.’ That was the genesis of this book.”



Why Processed Food Diets Fuel Depression



Tryptophan, which is the precursor for serotonin, is one of the rarest amino acids in our diet. But it’s a mistake to think the answer to depression is as simple as taking tryptophan to boost serotonin. The reason for this is because most of the tryptophan is converted to serotonin in your gut, and it does not freely travel into your brain. Lustig explains:



“Tryptophan is the only amino acid that can be converted into serotonin. Tryptophan is the rarest amino acid in our diet. Eggs have the most. Certain poultry and other avian species have some [tryptophan]. There’s very little in vegetables. Obviously, carbohydrates have virtually no tryptophan whatsoever.




It’s actually pretty hard to get tryptophan into your body to start with. Take processed food on top of that, then it’s even harder because it tends to be tryptophan-depleted. [Moreover], 99.9 percent of the tryptophan you ingest either gets turned into serotonin in the gut for your gut’s purposes, or it goes into your platelets to help your platelets help you clot. [So] very little tryptophan actually gets to the brain.




Top that off with the fact that tryptophan has to share an amino acid transporter with two relatively common amino acids: phenylalanine and tyrosine, which, by the way, are the precursors for dopamine. You can see that the more processed food you eat, the more dopamine you will make because you will have the precursors for that.




They will actually crowd out the ability to get tryptophan across the blood-brain barrier … Yet, serotonin is the nidus of contentment, of happiness. It explains why diet is so problematic … “



Face-to-Face Interaction Has Neurochemical Effects


Many try to bolster their happiness through certain food choices, but this actually does not work, and Lustig provides compelling arguments that the foods you crave drive up dopamine and drive down serotonin. Rather, it’s experiences that make you happy. People can make you happy. You can make yourself happy. In his book, Lustig outlines a number of different strategies to become happier.


“Ultimately, the goal is [to increase] your serotonin,” he says. There are four ways to boost your serotonin, and they’re all free. They’re also things your grandmother likely told you to do. First and foremost is making human connections.



“Turns out that Facebook does not count as connection. When we’re talking about interpersonal connection, we’re talking about eye-to-eye,” Lustig says. “The facial emotions of the person you’re talking with activate a set of neurons in your brain called ‘mirror neurons,’ which are the drivers of empathy and specifically linked to serotonin.


To be able to generate a feeling of empathy, which ultimately turns into contentment/happiness, you actually have to connect. You can’t do it over the internet. You can’t have a connection with ‘anonymous.’ It just doesn’t work.”



On the contrary, social media generate dopamine, associated with pleasure, and hence can drive addiction. The main problem is that when dopamine goes up, serotonin goes down. So, online communication is actually a major causative factor of unhappiness.


Lustig also elaborates on how companies — both food manufacturers and electronics companies — capitalize on the biology of dopamine versus serotonin to get us addicted to their products. There’s even a book on this topic written by Nir Eyal, called, “Hooked: How to Build Habit-Forming Products.”


Dopamine Versus Serotonin


It’s important to realize that the dopamine (or reward-generating) pathway is the same no matter what your source of pleasure is. It can be a substance, such as nicotine, alcohol, heroin or junk food; or it can be behavior, such as internet surfing, shopping or pornography. The problem, in a nutshell, is that dopamine is an excitatory neurotransmitter, and in excess is neurotoxic.


When dopamine is released, and the neuron on the other side accepts the signal, it can damage that neuron.  Over time, excitatory neurotransmitters can cause cell death. To protect itself from damage, the postsynaptic neuron employs a self-protective mechanism — it downregulates its receptors.


By having fewer receptors, the dopamine cannot do as much damage. So, each time you get a “hit” or rush of dopamine, the number of receptors decrease. As a result, you need increasingly larger doses or “hits” to get the same rush. Eventually, you end up with tolerance, a state where even a large dose produces no effect. Once the neurons start to actually die off, you’re a full-blown addict.



“The point that you need to know is that it takes three weeks for the receptors to repopulate. The cravings can go on for upwards of a year when you’re addicted. This is a long-term process that sometimes requires medical intervention and medical management by physicians who understand addiction medicine,” Lustig says.



Serotonin, on the other hand, is not an excitatory neurotransmitter. When it acts on the serotonin-1a receptor (the “contentment” receptor), no damage occurs. Hence, happiness does not lead to addictive behavior. Keep in mind that dopamine downregulates serotonin, so it’s basically impossible to achieve happiness (related to serotonin) through pleasure-seeking behavior (related to dopamine).


One of the cheapest pleasures that stimulates dopamine is sugar. Many reach for sweet junk food when they feel down, thinking it’ll help them feel better, but neurochemical science reveals this simply cannot happen. Add the stress hormone cortisol to the mix, which downregulates the serotonin-1a receptor, and you have a recipe for both addiction and depression. “That’s what we’re seeing throughout all of civilized society, not just in America, but around the world,” Lustig says.


Other Serotonin Boosters


There are three other ways, besides connecting, that boost serotonin and happiness. The remaining three of the four Cs are:



1.Contribute: Meaning the act of contributing to something greater than yourself; making a contribution to society. “You can get happiness and contentment from your job, but there are certain criteria that have to be met,” Lustig says. “Most people, unfortunately, have a boss who is not contributing to their happiness. The workplace is not usually the best place to achieve meaningful contentment.”


2.CopeLack of sleep, insufficient exercise and multitasking are all causes of unhappiness. Sleep is extremely important for healthy serotonin production. Here, avoiding exposure to electronic screens is important, as blue light inhibits melatonin production, thereby making sleep more elusive. Electronics will also disrupt your sleep and deteriorate your health by exposing you to unnecessary microwaves, discussed in this recent article on depression.


3.Cook: If you cook, you’re likely going to increase your tryptophan, reduce your refined sugar intake and increase your omega-3 fats (anti-inflammatory) and fiber. Overall, this will result in improved gut health, which has tremendous impact on your mood and mental health.


“Numerous investigators … have shown that your gastrointestinal flora tell your brain what they want through signals that go through the bloodstream, and potentially even neural ones as well. If you do not feed your bacteria, you cannot get happy. Eating real food you prepare yourself is super important,” Lustig says.



Eating Real Food Helps Optimize Tryptophan and Other Vital Brain Nutrients


As mentioned, a big part of the happiness equation is to increase serotonin by optimizing tryptophan. However, the dilemma is that most of the serotonin produced in the gut is used there locally. It does not enter your brain. Lustig explains:



“There are many diversions for tryptophan away from the brain. It can be metabolized in the intestine itself. It can be metabolized in the platelets. It can be turned into kynurenine, which is a secondary metabolite in the liver. It may not be transported across the blood-brain barrier because of phenylalanine and tyrosine taking up the aromatic amino acid transporter.




In addition, of course, your serotonin neurons must be functional. There are things that will kill off serotonin neurons, including party drugs. For instance, MDMA, or Ecstasy, is a famous dopamine and serotonin killer … Once you’ve lost those serotonin neurons, it’s pretty hard to get any sort of happiness signal.”



So, how do you boost systemic tryptophan? One of the keys is to eat real food, and to make sure you include high-tryptophan foods, the highest of which is egg whites. You also need omega-3 fatty acids, especially DHA, which is a component of every cell in your body. More than 90 percent of the omega-3 fat found in brain tissue is DHA.



“Omega-3s are probably the single most beneficial thing you can put in your body. They are anti-inflammatory. They are anti-Alzheimer’s. They increase membrane fluidity. Therefore, they increase neuronal distensibility, which means it’s less likely that any given neuron will die,” Lustig says.




“The problem, of course, is that when we took the fat out of the food, we took ALL the fat out of the food. It’s been a real chore to get the medical cognoscenti to turn around on this. I do want to do a shoutout to the American Heart Association, because they have now debunked their long-standing cholesterol-fat hypothesis.




They now recognize that saturated fat was not the demon they made it out to be, and that there are seven classes of fats, and that you actually have to consume omega-3s. You have to consume monounsaturated fats. In fact, you do have to consume some saturated fat because it’s a major component of membranes.”



The Corporate Takeover


So, how have food companies contributed to the problems of food and drug addiction? According to Lustig, “If you look at the Supreme Court decisions that took place between the mid-’70s and mid-’80s, they took away individual rights and loaded up corporate rights in a very distinct fashion.” In his book, he describes four specific Supreme Court decisions, one of which basically deregulated corporate speech.


Corporations can say anything they want, whenever they want, regardless of whether it’s actually true. Our current epidemics of opioid and food addiction are outgrowths of corporate dishonesty.



“We are now seeing the advent of the post-truth society because of how the Supreme Court chipped away at our own individual rights,” Lustig says. “By doing so, corporations have affected our ability to experience pleasure and happiness. They’ve actually inserted propaganda into our limbic system, our reward generating system, so that we constantly seek reward at the expense of our own happiness.




This is why we currently live in the world we live in. The late political philosopher from Princeton, Sheldon Wolin, wrote a poignant book called ‘Democracy Incorporated: Managed Democracy and the Specter of Inverted Totalitarianism,’ [in which] he envisioned that corporations and government … would become one and the same.




If you look at what’s going on in the White House today, you can see that Wolin’s nightmare scenario has been realized. It’s fascism in the sense that we don’t seem to have a voice of our own. It’s not fascism in the sense that it’s corporations that’s told us what to do. It’s that we’ve basically abdicated our own responsibility for our own health and safety.”



The EatREAL Trust Mark


Speaking of living in a post-truth society, you might not realize there’s no regulation against restaurants blatantly lying about what they’re serving you. Larry Olmsted, in his book “Real Food/Fake Food: Why You Don’t Know What You’re Eating and What You Can Do About It,” addresses this. There are no consequences, no regulatory action, for lying to customers. The deception will only enrich them — until or unless they’re publicly outed and perhaps boycotted.


One way to protect your interests when eating out is to make sure the restaurant is affiliated with Responsible Epicurean and Agricultural Leadership, better known as EatREAL, a nonprofit Lustig helped create. It teaches restaurants what they “should be doing,” and provides a trust mark to the public — a green fork.


The High Cost of Added Sugar


Processed fructose, mostly in the form of corn syrup, has become a major contributor to the $3 trillion health care budget in the United States, and there’s clear data linking sugar consumption to de novo lipogenesis — a disease process associated with fat accumulation in the liver, causing insulin resistance, hyperinsulinemia, metabolic syndrome and associated diseases. That includes Type 2 diabetes, hypertension, lipid problems, cardiovascular disease, cancer and dementia.



“We have the mechanism by which this occurs. In fact, our paper in Gastroenterology1 demonstrates that if you take sugar out of the diet of children with metabolic syndrome and substitute starch — calorie for calorie exchange, glucose for fructose exchange with no change in calories … — in 10 days, you can reverse metabolic syndrome.




You can reverse the insulin resistance. You can reverse the liver fat. You can reverse the burden on the pancreas. Basically, all of the metabolic perturbations go away. This is the smoking gun,” Lustig says. “In addition, we have a paper in BMJ Open2 which models what could happen in terms of health care expenditures and disease rates if we reduced our sugar consumption by 20 percent, which is what taxes would do.




Or if we reduce sugar consumption by 50 percent (which is what the United States Department of Agriculture suggested we do), for nonalcoholic fatty liver disease alone … the United States, over the next 20 years, could save $103 billion, just on that disease alone. Ultimately, this is where the money goes. This is why health care will be defunct. This is why Medicare will be broke by the year 2026 …




We have to deal with health. Health is going down the tubes. There’s no amount of health care that can fix what’s wrong with our diet, unless we fix the diet first … The bottom line is we are in trouble. But you can’t fix a problem until you recognize what the problem is. This book, ‘The Hacking of the American Mind,’ demonstrates how the science, how the biology, ultimately has influenced not just our health, but in fact, our policy.”



More Information


In the past, people had a much better understanding of happiness and pleasure. Lustig’s book describes how these terms have been purposely conflated and confused by businesses and governments because it helped sales. To turn the trends of addiction around, you have to understand the difference between the two.



“So, what’s the difference between pleasure and happiness? There are seven differences: Pleasure is visceral; happiness is ethereal. Pleasure is short-term; happiness is long-term. Pleasure is usually achieved alone; happiness is usually achieved in social groupings. Pleasure is taking; happiness is giving. Pleasure can be achieved with substances; happiness cannot be achieved with substances.




The extremes of pleasure all lead to addiction, whereas there is no such thing as being addicted to happiness. Finally, pleasure is dopamine and happiness is serotonin.




Understanding the difference between the two is something, for some reason, that the American public just never got. We have to make them get it in order to turn this problem around. Academics don’t get it. Businesses don’t get it. The federal government certainly doesn’t get it. We have to make them get it. That’s why this book is so crucial.”



I couldn’t agree more, and “The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains” will certainly help you understand the distinction between dopamine, serotonin and the variables that help optimize these neurotransmitters. Most importantly, the way he explains it all has the power motivate healthy behavior.



“The bottom line is it’s about the science,” Lustig says. “There will be detractors who will say this is garbage. But the bottom line is there are 600 references to the primary literature to demonstrate that this is not gobbledygook. The science actually predicts the phenomena that we see and the society we’ve become.”



Sources and References