Wednesday, May 9, 2018

Ticketmaster enters the face recognition biz, but customers should beware

Ticketmaster’s parent company, Live Nation, has invested in a facial recognition firm with ties to the Department of Defense. According to Live Nation’s first quarter financial report, the firm, Blink Identity, uses “cutting-edge facial recognition technology, enabling you to associate your digital ticket with your image, then just walk into the show.” Ticketmaster seems to hope that music lovers will appreciate the supposed convenience of using their faces to enter shows, instead of tickets.

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