Showing posts with label Coffee preparation. Show all posts
Showing posts with label Coffee preparation. Show all posts

Tuesday, November 14, 2017

Conservatives Smash Keurig Machines In Social Media Uproar

Over the weekend, CNBC reported on five companies that halted all advertisements of their products on Fox News’ Sean Hannity show. These companies included:


  • 23 and Me

  • Eloquii

  • Keurig

  • Nature’s Bounty

  • Realtor.com

The story began last Thursday, with the sexual allegations against Roy Moore, the Alabama senate candidate who, The WaPo reported that day, made sexual advances towards four teenagers when he was in his early 30s. As of today, there is even a fifth women accusing Moore of sexual misconduct.


After the story broke on Thursday, Fox host Sean Hannity came out and asked his audience to give Moore the benefit of the doubt. According to NYTimes,








Mr. Hannity, describing those actions on his radio show while speaking with a co-host, Lynda McLaughlin, seemed to justify Mr. Moore’s reported conduct by calling one of the encounters “consensual.”



Hours later "On his television show, Mr. Hannity said that the statement “was absolutely wrong” and that he “misspoke.” He then brought up the possibility of accusers lying for money, or for political purposes."


The following day, Angelo Carusone, President of Media Matters, a ‘politically progressive media watchdog’ that monitors “conservative misinformation in the U.S. media” said this to Keurig:



On Saturday, Keurig responded by saying “we worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show”.



What happened next was a firestorm on social media that swept across the United States late Saturday into Sunday. The bulk of the trend #BoycottKeurig exploded on Sunday, as many conservatives who have boycotted the NFL because of kneeling problems, decided they had to urgently get involved in the latest bitter debate splitting America. We start with ‘Snoop Baily’ who smashed the living hell out of Keurig with a driver.





To keep it short, this is what it looks like when a sizable chunk of the US decides to go "Office Space":



For a while, Hannity played along with the trend empowering it to grow through his enormous social media network as conservatives were called to action to smash Keurig machines. As the day closed, he then told his audience that he was buying 500 coffee makers to give away on Monday.



On Monday, however, the Krush The Keurig fun ended when Hannity told his audience to stop smashing the Coffee machines, after Keurig CEO apologizes for ‘taking sides’…



Moore"s sexual allegations aside, which have yet to be rejected or confirmed, what is more concerning is the blind willingness of substantial portions of the population to succumb to instant mobilization through social media and or a media figure(s), to collectively work as a unit in completing tasks, in this case the destruction of one"s own property. Ironically, something tells us that for Keurig the news that its machines were being "Office Spaced" across the nation, was music to the CEO"s ears (think replacement value), not to mention the unprecedented media exposure as virtually everyone spent the day talking about the incident (think unlimited advertising).



There"s more: as The Atlantic writes, "in destroying Keurig machines also clearly aligns these people with a global environmentalist movement. In 2015, the “Kill the K-Cup” campaign took hold among those concerned about the net waste of so many pods. A Canadian advocate encouraged people to publicly abandon the machines."








Now America finds itself in the midst of hordes of angry people with clubs who will soon be going through caffeine withdrawal. They could go to Starbucks, though the chain has also been condemned and boycotted by some isolationist conservatives, since earlier this year it promised to hire 10,000 refugees in response to President Trump’s executive order barring them from the country.



Meanwhile, always eager to ride on the latest social media trend, corporate America has promptly noticed the events over the past 72 hours, and it is guaranteed that many more companies will follow in Keurig"s activist footsteps. Who knows: the resultant breaking and smashing of various "resistance" products may just end up being the CapEx spark that the US economy so desperately needs...









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Saturday, February 4, 2017

Meet The "Bionic Barrista" Whose Mission Is To Terminate Millions Of Minimum Wage Jobs

Tired of your barista giving you attitude, spitting in your coffee if you only mention Trump, or misspelling your name on your morning cup of joe? Surely a robot could do better. Well, we are about to find out, because on Monday, Cafe X opened its very first robotic cafe in San Francisco’s Metreon shopping center Digital Trends reports. Promising “precision crafted specialty coffee in seconds, the way the roaster intended,” Cafe X thinks that anything a human can do, its machines can do better. Or rather just one machine. 


Nicknamed Gordon, after a Cafe X employee, this robot mans, or robots, two standard professional coffee machines in order to serve up espressos and lattes. In the San Francisco location, customers can grab a cup of coffee with beans from AKA Coffee, Verve Coffee Roasters, or Peet’s. While the coffee itself may not make Cafe X stand out from the competition, the startup hopes that the robot’s efficiency and utility will.


And it surely will, because while its name may be Gordon, its title is the "bionic barrista" and its primary mission is to terminate millions of minimum wage jobs around the globe, boosting the bottom line for major coffee chains everywhere, whose growth has plateaued and who are desperate to cut on overhead costs. Already the average Cafe X coffee costs more than 10%, or 40 cents less than a similar drink at Starbucks. With greater scale the price will only drop.


While offering clear savings for the business, there will be some tradeoffs - introducing automation and robotics into food service will reduce costs and increase efficiency at the expense of customization and a "human touch." Some companies - and clients - may prefer a personal experience to an efficient one, or a customized product. The company behind Gordon, however, disagrees: “There’s a lot of work that goes into great coffee. The Cafe X system is designed for humans and robots to collaborate,” Cafe X explains on its websites. “Smart robotics and machine learning working autonomously allows our operations team to focus on sourcing and using fresh ingredients, maintaining extremely high hygiene standards, and ensuring a great customer experience with every single interaction.”  According to Cafe X, a great customer experience involves efficiency and replicability. “By being automated, we guarantee every cup of coffee you are served from a Cafe X machine is how the roaster intended you to enjoy their coffee,” Cafe X CEO Henry Hu told CNET.


For clients, the efficiency improvements and passed-through cost savings will likely more than offset any loss of a "human touch" - you can order your cup of coffee ahead of time with the Cafe X mobile app and even schedule a pickup time, if you want. Thanks to the robot’s artificial intelligence software, your pre-orders are taken into consideration alongside walk-in orders to ensure that no one is waiting for too long. And with a single robot capable of making 100 to 120 cups of coffee in an hour, you likely won’t be waiting long at all.


And since bionic barristas not only do not expect a weekly paycheck, but need no healthcare of benefits, the choice for Howard Schultz" replacement is clear. Oh, and to those 10,000 refugees who had hoped to get a job at Starbucks, our condolences.


Watch "Gordon" in action here:



... here:



... and here:


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