McMaken: Stop Wrapping The Flag Around Pro Sports

Authored by Ryan McMaken via The Mises Institute,

Desperate to fill hours and hours of air time on 24-hour news channels, media corporations have made sure the discussion of the correct posture of National Football League players has been front and center. 

Apparently, before grown men can chase a little toy around a grassy field for a few hours, it"s absolutely essential that they take part in a variety of pro-government rituals. This was not always the case, though, and prior to the twentieth century, it was hardly expected that a ballgame be preceded by a recitation of the national anthem or any other song of national allegiance.

Indeed, the current pantomime in which NFL players are expected to stand at attention for the national anthem is of extremely recent origin. As Tom Curran pointed out on Comcast Sportsnet, prior to 2009, football players "weren"t on the field for the national anthem and instead generally remained in the locker room." 

And why did players start making a display of their "patriotism" in 2009? It turns out the government gave them taxpayer money to do so: 

In 2009, Barack Obama"s Department of Defense began paying hundreds of thousands towards teams in a marketing strategy designed to show support for the troops and increase recruitments. The NFL then required all players and personnel to be on the sidelines during the national anthem, in exchange for taxpayers dollars. Prior, the national anthem was played in the stadium but players had the option of staying in the locker room before heading out to the field.

Furthermore, teams that showed "Veteran"s Salutes" during games were paid upwards of $5.1 million dollars.

In total, 6.8 million in taxpayer money was doled out to sports teams - mostly NFL teams - for so-called "paid patriotism." 

When the Pittsburgh Steelers elected to stay in the locker room during the anthem this past Sunday, this was denounced by many as "boycotting" the national song, although this would have just been standard practice a decade ago. 

Playing the Anthem: A "Tradition" Promoted by War

Not surprisingly, if we look into the history of playing the national anthem at sporting events, we find war was an important factor. 

Before the First World War, playing the national anthem or sporting events was quite rare. No one expected it to be done, and hiring a band was expensive. 

According to mlb.com, the most conspicuous early use of the national anthem was at game 1 of the 1918 World Series during World War I. Unexpectedly, during the seventh-inning stretch, a military band played the national anthem in an effort to liven up a reportedly surly and war-wearied group of spectators.  

Use of the anthem spread from there. The anthem"s use expanded even more during the Second World War, as Matt Soniak notes: 

During World War II, baseball games again became venues for large-scale displays of patriotism, and technological advances in public address systems allowed songs to be played without a band.

"The Star-Spangled Banner" was played before games throughout the course of the war, and by the time the war was over, the pregame singing of the national anthem had become cemented as a baseball ritual, after which it spread to other sports.

But even after the war, the habit of playing the anthem at every game was not firmly in place until the Vietnam war. 

In most cases, the use of the anthem was not directly subsidized as it was with the taxpayer-funded paid-patriotism scam. Usually, team owners quite voluntarily employed the anthem as a marketing gimmick. In times of war, team owners were happy to use the anthem as a type of advertising to make an emotional connection between the customers — i.e., the spectators — and the team"s product. Wrapping a commercial product in the flag and apple pie to increase sales is hardly unique to pro sports. But pro sports may have used this tactic more successfully than any other industry. 

Unfortunately for the NFL, this tried-and-true marketing strategy may be backfiring as the teams" employees — and surely many spectators as well — see no problem with using the anthem ritual as an opportunity to make a political statement. The result has been a marketing nightmare for the league. 

Although this has been taken up by politicians such as Donald Trump as a matter of critical importance, it really should be viewed as just a private business matter. Tho Bishop has noted that, as private firms, each team should be free to discipline or fire any employee who might cause customer displeasure or a loss of revenue for the team. The question of course, is whether it might be even worse — in terms of earnings — for a team to eliminate its most talented athletes. That"s a business decision the owners will have to make. 

Everything Is Political

To a certain extent, though, the pro sports industry has called down the current controversy on itself. Having wrapped their product in the political garb of Old Glory and the national anthem for decades, team owners are now having to pay the piper. Since many of their customers now expect pro sports to be political — but only political in a way that matches their particular ideology — team owners now face a headache that could have been totally avoidable. 

It didn"t have to be this way. In recent years, many reasonable observers have complained that society is becoming increasingly politicized. Today, it"s easy to find ways in which once apolitical activities have been ruined by ideological posturing. Late night talk shows are now essentially hard-left propaganda. Selling tacos is denounced as "cultural appropriation," and every Hollywood awards show is now a series of political speeches. In the case of professional sports, however, there"s nothing recent about this sort of politicization.

For nearly a century, pro sports have been politicized through their habitual use of the American state"s symbols and songs. The Pentagon knows this, which is why it so enthusiastically shoveled millions of dollars of taxpayer money at the NFL as part of an advertising blitz. But even back in 1918, the US government knew the potential of politicizing sporting events. This is why, during the 1918 World Series, the Navy made sure it had a recruiting station at Wrigley Field. 

A Veteran Asks, ‘What’s Worse, a Kneeling Millionaire or 300,000 Vets Neglected to Death?’

Naturally, Americans are up in arms because a bunch of folks who get paid millions of dollars to throw around a leather ball decided to kneel during the national anthem. I find this ironic for several reasons.

First off, I’d like to clarify that choosing to not watch football because someone did something you disagree with is entirely your choice and your choice alone. Just like NFL players can make the decision to kneel during the anthem, you can make the decision to change the channel. It’s called freedom, it is awesome, and I highly recommend it.

That being said, I’d like to draw attention to two points, one being the idea of a country whose leader shames others and calls for the termination of their employment for practicing their right to disagree with the government, and two, why are people so upset over a bunch of kneeling millionaires?

Donald Trump was well within his right to say whatever he wants about the NFL players, up to and including calling for the NFL to fire them. It’s called freedom, and you don’t have to like it to participate in it. But, if Trump really wanted the players to start standing up for the anthem, calling for them to be fired is not only on the verge of tyrannical, but it’s nowhere close to a solution.

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Respect is earned. It is not mandated through threats or abuse of power or forced through the barrel of a gun. If there was one thing I learned in the Marine Corps it’s that good leaders are ones that lead by example. Those leaders who demanded respect without first earning it were the reason for me turning down a 5-figure tax-free reenlistment bonus to stay in.

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Leaders, and I use that term loosely, who want something from you and don’t have the common decency or fortitude to first apply themselves and find a peaceful and mutually beneficial way to get it are not leading by example and deserve no respect. Sadly, in America, leaders haven’t done these things in a long time. In America, through propaganda and fear, our leaders are demanding and mandating respect—without earning it. This is the definition of tyranny.

If Donald Trump really wanted the football players to start standing during the national anthem, then he should ask them what it is they want. If the dozens of millionaires taking knees can’t articulate a rational and well thought out list of requests, then they are merely publicity hounds buying into the divide. Colin Kaepernick could do this, and he’s has taken action to try to resolve his grievances.

I’m not quite sure all these other NFL players would be such good leaders—like Kaepernick—if asked what it is they want.

If it’s police brutality they are protesting, where were most of these folks when Obama was in office? It’s not like police brutality and racist policing practices suddenly became an issue once Trump took over in 2017. Where were all these NFL players when Obama was filling prisons with black people for possessing a plant? Where were all these NFL players when Obama continued to wage the drug war which is proven to lay far more waste to the rights of those with darker skin than to those with lighter skin? Outside of just a few of them, they were nowhere to be found, that’s where.

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That brings me to my second point—the folks that are angry at these football players taking knees—because it disrespects our country, our troops and our veterans. Again, these folks have every right to voice their opinion, be angry, and boycott the NFL. It’s called freedom, and it’s awesome, and I highly recommend it.

That being said, if a person taking a knee during a song is disrespectful to our troops and veterans, what, exactly, is it considered when 307,000 of those veterans die waiting for care they were promised by this country? If a person taking a knee during a song is disrespectful to those who fought for our country, what is it considered when that country looks the other way when there over 40,000 of those veterans living on the streets with no home? If taking a knee at a football game is disrespectful, what then, is it considered when Americans remain silent as a veteran kills himself or herself every 65 minutes, every single day, every single month, of every single year?

If this song and flag represent the land of the free and people kneeling down makes others angry because it is an insult to that freedom, then how does one view the NSA surveillance grid? Is a person taking a knee worse than the United States of America creating the largest spying network the world has ever seen—one that the Stasi would’ve killed for—and using it on innocent Americans?

Is a person kneeling more offensive than the TSA groping babies, cancer patients, the elderly, and the disabled, despite never stopping a terror attack? Is a knee more offensive to freedom than the United States creating, maintaining, and financing the largest prison population the world has ever seen through the enforcement of victimless crimes?

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Is a rich football player kneeling really that much more offensive than the Commander in Chief making one of the largest weapons deals in the history of the US with the largest state sponsor of terror in the world, Saudi Arabia? Is a knee more offensive than calling Saudi Arabia our ally after they were exposed for financing the horrific attacks on 9/11?

Where is the outrage? Call me a traitor, call me unpatriotic, call me whatever you want, tell me to move to Somalia and eat shit and die, because—freedom baby. However, I’ll always stand against tyranny, even if that means pissing people off for telling the truth. In an empire of lies, telling the truth is a revolutionary and often hated act.

If we can agree on one thing in this sea of vitriol and disagreement, let us remember that this country was born through protest. Slavery ended because of protest. The Declaration of Independence was a protest. It was not order-following and blind compliance that created America—it was disobedience.