Facebook has identified a new type of clickbait that seeks to take advantage of its news feed algorithm by using so-called “engagement baiting” to drive traffic. The social network has now announced plans to tackle the tactic. We’ve all seen these posts, that usually read something like this: “Tag a mate who likes dogs,” “Like if you’re a (insert star sign here)” or “Share this with X amount of friends to win (insert prize here).”
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