‘Side Hustle’ as a Sign of the Apocalypse

Definitely related: L.A. Coliving: PodShare

Via: Medium:

“These days, everyone needs a side hustle,” starts the Uber commercial recruiting new drivers. And it’s got bouncy music and the dude is hip and it makes it sound like this is super fun and I’m sitting there thinking: Are they seriously trying to make a “second job” sound like a sexy thing!? “it’s not my second job, it’s my mistress occupation.” Next, we’ll just start saying bipolar people have a side personality.

And WTF has happened to our culture when we just take it as fact that everyone needs to have multiple jobs and work as a cab driver and rent out every square inch of space in their apartment and be a task rabbit gopher who waits in line for tickets when they’re not walking dogs or temping and we all just chalk it up to “progress”??? In the old days, this meant your life was falling apart. Now it just means you’re part of “the sharing economy.”