Back in 2010, the video-game designer and scholar Ian Bogost created Cow Clicker, a withering satire of Farmville and other clicker games that were, at the time, wildly popular on Facebook. As he developed Cow Clicker, Bogost quickly discovered something: Facebook gave app developers a lot of data about users. He was able to get each user"s unique Facebook ID (Zuckerberg"s is"4", as it turns out); and without even him asking for it, Facebook sent him "affiliation" info about users" schools, workplaces, and other organizations they belonged to.
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