Back in 2016, the EU passed the General Data Protection Regulation, a far-reaching set of rules to protect the personal information and privacy of Europeans that takes effect this coming May. Under the new directive, every time a European"s personal data is captured or shared, they have to give meaningful consent, after being informed about the purpose of the use with enough clarity that they can predict what will happen to it. The scenario above assumes that all businesses in online behavioral advertising can agree to pursue tightly defined purposes without deviation.
No comments:
Post a Comment