Wednesday, April 5, 2017

Only 10 companies control almost every large food and beverage brand in the world

These companies — Nestlé, PepsiCo, Coca-Cola, Unilever, Danone, General Mills, Kellogg"s, Mars, Associated British Foods, and Mondelez — each employ thousands and make billions of dollars in revenue every year.


In an effort to push these companies to make positive changes — and for customers to realize who controls the brands they"re buying — Oxfam created a mind-boggling infographic that shows how interconnected consumer brands really are.


Here"s a further breakdown of the companies that own the brands and products we use every day:


Kellogg"s




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2016 revenue: $13 billion


Forget Froot Loops and Frosted Flakes — Kellogg"s also owns noncereal brands including Eggo, Pringles, and Cheez-It.


Associated British Foods


2016 revenue: $16.8 billion


This British company owns brands such as Dorset Cereals and Twinings tea, as well as the retailer Primark.


General Mills


2016 revenue: $16.6 billion


General Mills is best known for cereals like Cheerios and Chex, but it also owns brands like Yoplait, Hamburger Helper, Haagen-Dazs, and Betty Crocker.


Danone


2016 revenue: $23.7 billion


Best known for yogurts like Activa, Yocrunch, and Oikos, Danone also sells medical nutrition products and bottled water.


Mondelez


2016 revenue: $25.9 billion


This snack-centric company"s brands include Oreo, Trident gum, and Sour Patch Kids.


Mars




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2016 revenue: $35 billion


Mars is best known for its chocolate brands, such as M&M, but it also owns Uncle Ben"s rice, Starburst, and Orbit gum.


Coca-Cola


2016 revenue: $41.9 billion


Coca-Cola is moving beyond soda, with beverage brands including Dasani, Fuze, and Honest Tea.


Unilever


2016 revenue: $48.3 billion


Unilever"s diverse list of brands includes Axe body spray, Lipton tea, Magnum ice cream, and Hellmann"s mayonnaise.


PepsiCo




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2016 revenue: $62.8 billion


In addition to Pepsi and other sodas, PepsiCo also owns brands such as Quaker Oatmeal, Cheetos, and Tropicana.


Nestlé


2016 revenue: $90.2 billion


Brands you may not have known that Nestlé owns include Gerber baby food, Perrier, DiGiorno, and Hot Pockets — plus, of course, candy brands including Butterfinger and KitKat.


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