Uber booked half the theater for the opening night of a play inspired by the scandals that took down former CEO Travis Kalanick

Uber bought half of the seats to the London premiere of "Brilliant Jerks," a play inspired by the car-ride startup. "Brilliant Jerks" is said to have been inspired in part by the infamous blog post by former Uber employee Susan J. Fowler, alleging a toxic and sexist culture at the company. Fowler"s blog set off a chain of events ultimately leading to the resignation of Travis Kalanick as CEO. The ride-hailing app"s social team booked the tickets, saying they regularly organize theater trips and that it would be "fun to see the production."